Course curriculum

  1. 1

    • Your DIY Branding Course

    • Let's Take a Look Around
  2. 2

    • Organization

    • Color Tools

    • Font Resources

    • Stock Photo Resources

    • Graphic Design Programs

    • Templates

    • Social Media Content Planner
  3. 3

    • Intro to Brand Discovery

    • Business Overview

    • Mission Statement

    • Vision Statement

    • Your Product/Service Pricing

    • Your Ideal Customer

    • Mentor / Competitor Analysis
  4. 4

    • Intro to Brand Chemistry

    • What Makes the Perfect Brand?

    • HOMEWORK: Your Brand DNA
  5. 5

    • Intro to Brand History

    • Brand History

    • Supplemental Video: Branding!

    • Supplemental: Brand Evolution
  6. 6

    • Intro to Brand English

    • Your USP (Unique Selling Proposition)

    • Your Brand Story
  7. 7

    • Brand Math: Color

    • Color Pairing

    • Brand Math: Font

    • Font Pairing
  8. 8

    • Mood Board Creation

    • Mood Board Templates
  9. 9

    • Logo Creation

    • Icon and Watermark Creation

    • Homework: Logo Creation

    • Logo Design in Canva pt 1

    • Logo Design in Canva pt 2

    • Logo Design in Canva pt 3

    • PicMonkey Tutorials

    • Free Logo Maker

    • GIMP Tutorials
  10. 10

    • Style Guide Creation

    • Style Guide Templates

    • Style Guide Creation with PicMonkey

    • Style Guide Creation with Adobe Photoshop